Delivery

Ghost kitchens, which are used for delivery-only restaurant services, became hugely popular at the start of the pandemic. Now, more than 18 months later, they've maintained their presence, despite the reopening of many dining rooms.

According to market research firm Euromonitor, the ghost kitchen industry could be worth $1 trillion by 2030.

One of the main drivers of growth in the industry is the changing cost structures of the foodservice market.

Ghost kitchens' delivery-focused model allows businesses to significantly cut down on rent and staffing costs by employing fewer people. In the case of ClusterTruck, which is based in Indianapolis, Indiana, its delivery drivers' happiness is integral to its success.

"Drivers are our core constituency at ClusterTruck," its chief operating officer Brian Howenstein told Insider.

He said ClusterTruck is vertically integrated, meaning it manages the entire process - from cooking up orders made by in-house chefs to using its own delivery drivers.

The company's use of its own delivery fleet is particularly notable. According to Howenstein, all delivery drivers are gig drivers contracted to ClusterTruck, rather than through a third-party delivery service like Deliveroo or Uber Eats.


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